The Why

The Principle is part two of our complete three-part education pathway. For coaches who have completed The Origin and want to further deepen their skills. Or coaches who have 2+ years of experience teaching in a studio.

It is an immersive three-day training designed for indoor cycling coaches who demand a higher standard. 

This is not another hyped choreography workshop.
This is education.

Over three intensive days, we go beyond the foundations to develop advanced coaching skills: refining how you assess and coach movement, sharpening your language for precision and impact, and designing targeted programming that builds specific skills with clear intent.

You’ll learn skills that allow you to make informed choices.
The goal is not performance, but to understand.
So you can apply what you learn in every class you teach.

What to Expect

Personalized small-group experience– limited spots, so you get focused guidance and attention

Education-first approach – build deep understanding, not just follow choreography

Active, balanced learning ride, observe, practice, and discuss in every session

Hands-on feedback – refine your coaching in real time with supportive instructors

Safe space to grow – ask questions, make mistakes, and elevate your craft with confidence

What You’ll Learn

You’ll learn how to:

Build structured combinations & choreography on the bike

Cue more intricate combo’s and drills based on biomechanical knowledge

Find your Coach Identity and connect it to authentic motivational skills

Design programming beyond a single class, that builds skills within your community

What’s Included

Three full days of live, in-person education and live feedback

  • Practical on-bike and off-bike sessions

  • Detailed biomechanics and cueing frameworks

  • Interactive assignments and group exercises

Access to archē education materials

  • All handouts and educational materials are for you to keep

Certificate of attendance

  • Within a month of completion of The Principle there is the option to have a personal 1-on-1 follow up feedback session (online)

Pricing

699,- euro

For the full three day event + the archē manual + a personal follow up feedback session you’ll pay 699,- euro. You have the option to pay in installments.

Itinerary

FRIDAY - 25th of September
Combo & drill building, coaching, cueing
14:30–19:00pm

SATURDAY - 26th of September
Coach identity, motivational speaking, programming
13:30–18:00pm

SUNDAY - 27th of September
Feedback, application, integration
09:00–18:00pm

Where to Find Us

Sportcentrum VU, Uilenstede 100, 1183 AM Amstelveen

Public transport:

  • Metro / Train: Travel to Amsterdam Zuid. From there, take a tram or bus towards Amstelveen/Uilenstede, or cycle for about 10 minutes.
  • Tram: Trams towards Uilenstede / Amstelveen stop within walking distance of the venue.
  • Bus: Several bus lines stop near Uilenstede, a short walk from Sportcentrum VU.

Parking

  • On-site parking is available near Uilenstede (paid).
  • Additional street parking is available in the surrounding area (paid, limited availability).
Public transportation or cycling is recommended when possible
 

Frequently Asked Questions

Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.